- Luxe Queen Letter
- Posts
- Smart Scaling Starts with Putting Yourself First
Smart Scaling Starts with Putting Yourself First

Hey Luxe Queen!
Welcome to your weekly Luxe Queen Letter!
This week’s Luxe Queen Letter is packed with powerful insights to help you scale your business and prioritize yourself. In part 3 of our "Choosing You" series, we’re diving into what not choosing yourself is really costing you. It’s time to put YOU first.
We’re also talking about how you can leverage your strengths to scale your business without burnout. Discover how focusing on what you do best can help you reach new heights.
Plus, don’t miss our trivia question about a trailblazing woman in the automotive industry!
Grab your favorite drink, get comfy, and enjoy the read. Thanks for being part of our Luxe Queen Letter community!
Stay Luxe,

Luxe Trivia
Which woman became the first female CEO of a major automaker when she took the reins at General Motors in 2014?
(check your answer at the bottom)
In today’s email:
Luxe Life: It’s Costing You
Luxe Business: Your Strengths Are the Answer
Luxe Life

What Is It Costing You?
We’re back with part 3 of our five-part series on the importance of choosing YOU. In our last edition, we explored who and what is getting in the way of you making yourself a priority. This week, we’re diving into an even deeper question: What is it costing you to not choose yourself?
📢Did you miss the earlier episodes? Don’t worry,
click the button below to check out the playlist.
Part 2: What Is It Costing You?
It’s easy to brush off the idea of prioritizing yourself until you realize the true cost of putting everything and everyone else first. Let’s break it down:
1. Time
Are you constantly running out of time for what truly matters to you? By always saying “yes” to others and “no” to yourself, you might be sacrificing the time needed to focus on your own growth, happiness, and passions.
2. Money
Believe it or not, not choosing yourself can cost you financially. When you’re spread too thin, it’s hard to give your best energy to the opportunities that can bring financial growth. Choosing yourself could mean making decisions that ultimately lead to greater financial success.
3. Relationships
Have your relationships started to feel strained? Whether it’s with your family, friends, or even yourself, neglecting your own needs can create a disconnect. You can’t fully show up for others if you’re not showing up for yourself first.
4. Spirituality
Ignoring your personal desires and needs can leave you feeling disconnected from your purpose or spiritual self. What’s your soul craving that you’ve been neglecting? It’s time to reconnect with yourself on a deeper level.
5. Health
This is a big one. Stress, burnout, and constantly being “on” can take a toll on your physical and mental health. When was the last time you took care of YOU? Remember, your health is your most valuable asset.
By not choosing yourself, you’re paying a high price in all these areas. But the good news is, it’s never too late to start prioritizing YOU.
In this week’s audio training, we’ll dig deeper into the cost of neglecting yourself and give you practical steps to start reclaiming your time, money, relationships, spirituality, and health.
Decide what not choosing you is costing you. What’s at stake?
Stay tuned for the next installment, where we’ll explore how to reinvent yourself.
Luxe Business

Leveraging Your Strengths to Scale Your Business
As women entrepreneurs, we often juggle a million things at once. This could look like family, business, relationships, and everything in between. It’s easy to get caught up in trying to do it all ourselves, but what if I told you that scaling your business doesn’t have to be an uphill battle? What if the key to your next level is hidden in the strengths you already have?
The Power of Strengths-Based Scaling
Let me share a story with you.
Meet Lisa, a business owner who was stuck at $150K in revenue for two years. She worked hard, wore every hat in her business, and thought that if she just worked a little harder, things would change. But Lisa wasn’t growing, and deep down, she knew something had to give.
One day, while reviewing her weekly tasks, Lisa realized something: she was spending the majority of her time on things she wasn’t even good at. Operations, admin work, and social media were all eating up her energy, leaving her with little time to focus on her true strengths such as client strategy and sales. Sound familiar?
That’s when Lisa made a game-changing decision. Instead of forcing herself to be good at everything, she leaned into her strengths and delegated the rest. She hired an operations manager and a social media assistant, which freed her up to focus on what she loved and did best. Within six months, Lisa had doubled her revenue, simply by leveraging her strengths and outsourcing the tasks that didn’t align with her zone of genius.
How to Leverage Your Strengths
The truth is, you already have everything you need to scale. You just need to learn to use your unique strengths to their fullest potential. Here’s how to get started:
1. Identify Your Strengths
What do you excel at? What tasks energize you and move the needle forward in your business? Get clear on what you do best and focus on those areas. Remember, you don’t have to do it all. You just have to do what you’re great at.
2. Outsource Your Weaknesses
Just like Lisa, it’s time to let go of the tasks that drain you or that you’re not skilled at. Whether it’s hiring someone for marketing, operations, or customer service, outsourcing can free up your time and help your business grow.
3. Think Outside the Box
Scaling doesn’t always mean hiring a huge team. Think creatively about how you can automate, collaborate, or even form strategic partnerships to fill the gaps in your business.
4. Invest in Professional Development
Leveraging your strengths doesn’t mean staying stagnant. Invest in yourself by continuing to develop your skills in your core areas. This can help you stay ahead of the curve and build your expertise.
The Next Step
Want to take this a step further? In my upcoming LUXE Scaling Method Masterclass, we’ll dive into how to strategically scale your business by leveraging your strengths. I’ll share real-world techniques and strategies that will help you grow your business without burning out. Whether you’re looking to hit your first $250K or break through that ceiling, this masterclass is designed for women entrepreneurs who are ready to scale on their own terms.
Check out the masterclass details below and get ready to scale your business with confidence.
Scaling doesn’t have to be complicated. When you focus on what you’re already great at, the path becomes clear. It’s time to stop trying to do everything and start focusing on what you do best. Your business (and your sanity) will thank you!
Luxe Trivia Answer
Mary Barra
Source: Forbes.com
Partner Disclosure
Some links in this newsletter are partner or sponsor links. This means that at no additional cost to you, we may earn a commission if you click through and make a purchase. These partnerships help support the Luxe Queen Letter and allow us to continue providing valuable content. Thank you for your support!