Hey Luxe Queen!

Welcome to your weekly Luxe Queen Letter! 

This week’s Luxe Queen Letter is packed with insights just for you! We’re diving deep into two important topics. We have to talk about how to prioritize your mental health and avoid burnout as a woman business owner, and when it’s time to stop wearing all the hats and start building your dream team. Whether you're feeling overwhelmed or wondering how to grow your business sustainably, we’ve got you covered.

Plus, don’t miss this week’s trivia featuring a powerhouse entrepreneur who's breaking barriers!

Grab your favorite drink, get comfy, and enjoy the read. Thanks for being part of our Luxe Queen Letter community!

Stay Luxe,

Luxe Trivia

Who is the first woman of color to own and operate a billion-dollar business?

(check your answer at the bottom)

In today’s email:

• Luxe Business: Solopreneur No More

• Luxe Health: Prioritizing Mental Health

Luxe Business

Knowing When It’s Time to Get Support in Your Business

Let’s be honest, wearing all the hats in your business can be exhausting. Many women entrepreneurs reach a point where they’re bringing in revenue (somewhere between $100K and $250K) but are still doing everything themselves. Sound familiar? This is often when you realize: It’s time to get help—but figuring out where to start can feel overwhelming.

I recently spoke at an event with incredible six-figure women entrepreneurs. We had a candid conversation about the struggle of juggling multiple roles in their businesses. They knew they needed support, but they were stuck. How do I start? Who do I hire first? Can I even afford it?

Let’s break it down.

1. Identify the Roles You’re Already Playing

The first step is to take stock of the many roles you’re currently managing. For most solopreneurs, this can include being the CEO, marketing manager, sales rep, customer service, social media manager, admin, and more. Write down everything you do on a regular basis. When you see it on paper, it becomes clear how many hats you’re wearing!

Your Reality Check: If you’re spending your time on admin tasks and customer service instead of revenue-generating activities or big-picture strategy, it’s a sign that you need help.

2. Look for the Gaps

Now that you’ve listed all your roles, let’s identify the gaps. Where are you stretched too thin? Are there areas where your expertise is lacking? For example, maybe you’re great at sales, but marketing isn’t your strength. Or perhaps your client work is thriving, but operations are falling behind.

Your Reality Check: If you’re constantly playing catch-up and tasks are slipping through the cracks, these are the gaps you’ll want to address first.

3. Prioritize What to Outsource First  

You can’t outsource everything at once, and that’s okay. The next step is to prioritize the most urgent roles that need support. Start by identifying the tasks that are not directly tied to revenue but are essential to running the business (admin, scheduling, invoicing, etc.). Then, think about what’s holding you back from growing.

Your Reality Check: Hiring for admin tasks first often frees up time for you to focus on the bigger revenue-generating areas of your business. This is key!

4. But… How Can I Afford Support?

This is the big question that often comes up—Can I afford to hire someone? The truth is, you can’t afford not to. When you’re stuck wearing every hat, your ability to grow is limited. However, you don’t have to hire a full-time employee right away. Here are some affordable options:

- Start small: Hire a virtual assistant (VA) for just a few hours a week to handle admin tasks.

- Outsource specific projects: Instead of hiring someone full-time, consider freelancers for one-off projects like website design, marketing campaigns, or bookkeeping.

- Consider fractional support: Some roles like CFOs or operations managers can be hired on a fractional basis, meaning you only pay for the time you need.

Your Reality Check: The time you free up by outsourcing even small tasks can translate to more revenue because you’ll have the space to focus on scaling your business.

You Deserve to Scale

Remember, you don’t have to do it all. Bringing in support isn’t a luxury, it’s a necessity if you want to scale your business. Whether it’s hiring a VA for a few hours a week or bringing in a part-time specialist, getting help is the key to growing without burning out.

So, are you ready to stop wearing every hat and start growing your team? Start small, but start. Your future self (and your business) will thank you for it.

Luxe Health

Avoiding Burnout as a Woman Business Owner

Let’s get real for a moment. Running a business can be incredibly rewarding, but it can also be downright exhausting if you’re not careful. It took me years to figure out that I needed to be intentional about taking time off in my business. Now, I don’t just talk about self-care, I practice it. One of the most important decisions I made? No services during the last week of the month.

Why? Because if you don’t create space for yourself, burnout is almost inevitable. Instead of working myself into the ground, I book a hotel room and take a much-needed break. It’s not just about rest, it’s about recharging mentally, emotionally, and physically. I also use this time to focus on the backend of my business, setting goals, planning, and reviewing progress.

Burnout is real, but it’s avoidable.

Here are a few ways you can avoid burnout in your own business:

1. Schedule Downtime 

We schedule everything for our business, so why not schedule intentional time for yourself? Set a recurring block of time every month or quarter where you step away from your regular workload. This could be a staycation, a mini-retreat, or even just a day to yourself to reflect and recharge.

2. Set Boundaries 

One of the hardest lessons to learn is that you can’t be everything to everyone all the time. Set boundaries for your clients and team, and stick to them. Make it clear when you’re available and, more importantly, when you’re not. The last week of the month is my time, and I make sure my clients know that.

3. Build a Support System 

Having a reliable support system is key to avoiding burnout. Whether it’s a team member who can take some of the workload off your plate, or a fellow entrepreneur who understands the struggle, don’t try to do everything alone.

4. Reflect on Your Needs 

Taking time off isn’t just about rest; it’s also about understanding what you need to keep going strong. Use your downtime to reflect on what’s working in your business and what isn’t. What’s draining your energy? What’s giving you life? It’s important to regularly check in with yourself and make adjustments.

Lead by Example

Since making intentional time off a priority in my business, I’ve also coached many of my clients to do the same. The results? They’re more energized, more creative, and their businesses are thriving. Remember, you can’t pour from an empty cup.

So, here’s my challenge to you: When was the last time you scheduled some downtime? If it’s been a while, now’s the time to make it happen. Trust me, your business will be better for it.

Luxe Trivia Answer

Janice Bryant Howroyd

Source: Entrepreneur

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